For more than three decades, Frisco RoughRiders General Partner and CEO Chuck Greenberg has built his reputation as an innovative franchise owner and operator, corporate and sports attorney, dealmaker, advisor and expert on the business and economics of major professional sports.
Chuck's involvement with the RoughRiders began on August 20, 2014 when the ownership group he and Scott Sonju put together finalized the purchase of the franchise from Mandalay Baseball Properties. In addition to his role with the RoughRiders, he currently holds the title of Chairman and Managing Partner with the Myrtle Beach (SC) Pelicans, the Class A affiliate of the Chicago Cubs and the State College (PA) Spikes, the former Class-A Short Season affiliate of the St. Louis Cardinals and current member of the MLB Draft League.
In November 2009, Chuck announced the formation of Greenberg Sports Group (GSG), which provides management, consulting and marketing services to the sports industry across the country.
Well respected across baseball, Chuck has the distinguished honor of serving as the Chairman of the Minor League Baseball Diversity, Equity and Inclusion Committee. During his more than two decades as a MiLB owner and operator, he has worked on various initiatives to grow the brand of baseball.
Chuck is the former Managing Partner & CEO of the Texas Rangers, a role he assumed in 2010 after his group of investors (Rangers Baseball Express, LLC), which included Baseball Hall of Famer Nolan Ryan, acquired the Major League Baseball franchise from Tom Hicks and Hicks Sports Group.
His tenure as Rangers' Managing Partner & CEO was highlighted by the club winning the American League Pennant and reaching its first World Series in the history of the franchise. Off the field, Chuck spearheaded the development of an enhanced senior management staff, overhauled the fan experience at Globe Life Park in Arlington, constructed and installed a new state-of-the-art video board, game entertainment control room and technological overhaul of Rangers Ballpark, and helped re-establish a sense of trust and excitement between the franchise and community. He was also the architect of a lucrative and landmark deal with Fox Sports Southwest that has since changed the landscape of media rights deals throughout the sports industry.
Chuck's professional baseball career began in October 2001, when he led an ownership group which purchased the Double-A Eastern League's Altoona Curve. During his time as the Curve's President & Managing Partner (2002-08), the club set numerous single-game and season attendance records, continually re-invested private money into capital improvement projects at Blair County Ballpark, and helped the franchise gain national stature as one of the most creative and innovative teams in professional sports.
The Curve won the prestigious Larry MacPhail Promotional Award in 2004, the 2006 Baseball America Freitas Award as the top Double-A franchise and added the highest honor bestowed annually upon a Minor League Baseball club, the John H. Johnson President's Trophy, in 2006. Altoona became only the 11th franchise to receive all three major awards and was the first team to accomplish the feat in less than three years.
The Pittsburgh native had a long and successful career as a corporate and sports attorney. Throughout his career, he lent his expertise to the acquisition and sale of more than two dozen franchises in baseball, football, basketball, hockey, soccer and lacrosse.
Among his work in the sports industry, Chuck was instrumental in helping put together the deal that landed a group led by National Hockey League Hall of Famer Mario Lemieux and renowned businessman Ron Burkle ownership of the bankrupt Pittsburgh Penguins in 1999 and saved the franchise for Pittsburgh and Western Pennsylvania. In 2007, he represented Lemieux, Burkle and the Penguins in successful negotiations with the Commonwealth of Pennsylvania, the City of Pittsburgh and Allegheny County which resulted in a deal to build a brand-new, state-of-the-art arena in downtown Pittsburgh and secure the future of the Penguins in Pittsburgh.
Chuck has been featured in numerous articles and has made frequent television and radio appearances concerning the business and economics of sports, particularly regarding sports franchises and facilities. He has also been a frequent speaker and panelist at the annual National Sports Forum and Baseball Winter Meetings. In 2008, he was named to the Sports Business Research Advisory Board at Penn State University, representing team owners in the work of the Center for Sports Business Research, which focuses on the development of first-rate academic and applied empirical research in the sports industry while helping to define educational opportunities for students looking to start careers in sports business.
He also serves as a founding member on the board of directors of the Mario Lemieux Foundation and also served on the executive committee of the Mario Lemieux Celebrity Golf Invitational, which was held for nearly 20 years. The Mario Lemieux Foundation made nearly $40 million in charitable grants, primarily in the field of cancer research, treatment and patient care.
Chuck graduated from Upper St. Clair High School in Pittsburgh in 1978 and four years later received his B.A. from Tufts University in Massachusetts. In 1985, he graduated from the University of Michigan Law School. Chuck divides his time between Southern California and the Metroplex and has three adult sons and four grandchildren.